What our users have said about the FagEnds system

Clair Harris - Joint Commissioning Manager for Knowsley PCT

The Roy Castle FagEnds Database is a well designed and easy to access performance management tool to help establish up to the minute data on smoking service activity.  The downloadable data can be easily manipulated and analysed by a range of variables,  which help establish demographic usage within a given time period. This has been helpful in Knowsley by informing both targeted service activity and wider strategic marketing processes.

Miriam Bell, Service Manager for Roy Castle Fag Ends in Liverpool

This database allows us to give a very personal service to over 5000 clients – for example sending texts at the press of a button to keep in touch with them. This makes them feel special and cared for as an individual, rather than just a number in a big service.

Ben O'Brien, Head of Marketing & Communications Knowsley Health & Social Care

We have found the Roy Castle Fag Ends database incredibly useful in helping us think through how we approach our marketing and measure it’s effectiveness. We are very optimistic about it’s future potential in driving future targeted activity to attract more people in to the service, help more of them quit and ultimately help them stay quit in more sophisticated ways.

Paul Steele , Service Manager for Roy Castle Fag Ends in Knowsley has been using the database since October 2006

Since having the new database, it has made our workload a lot easier; it is totally user friendly and we now have a wide range of reports available at a click of a button.